In a groundbreaking move, Diageo has launched an innovative digital platform called ‘What’s Your Cocktail’, utilizing AI technology to recommend personalized cocktail recipes. This initiative aims to enhance consumer engagement by matching individuals with cocktails that suit their unique flavor profiles and occasions.
Key Takeaways
- Diageo’s new platform, ‘What’s Your Cocktail’, uses AI to recommend cocktails based on user preferences.
- The platform features a quick interactive test that takes under 15 seconds.
- Users can receive cocktail recommendations for food pairings and access a seamless path to purchase ingredients.
- The service is currently available in the UK, with plans for global expansion.
The Rise of AI in Mixology
Diageo’s introduction of the ‘What’s Your Cocktail’ platform marks a significant trend in the beverage industry, where artificial intelligence is increasingly being used to enhance customer experiences. The platform employs Flavourprint technology, which engages users through a series of simple questions to identify their taste preferences. This technology not only personalizes cocktail recommendations but also provides insights into trending flavors among consumers.
How It Works
The process is straightforward:
- Interactive Test: Users take a brief quiz (under 15 seconds) to determine their flavor profile.
- Personalized Recommendations: Based on the quiz results, the platform suggests cocktails tailored to the user’s tastes.
- Food Pairing Suggestions: The platform also offers cocktail recommendations that pair well with various food recipes.
- Seamless Shopping Experience: Users can easily transition from recipe discovery to purchasing ingredients through Diageo’s online shop.
Trending Cocktails
Insights from the platform reveal that consumers are gravitating towards both savory and sweet flavors. Some of the trending cocktails include:
- Don Julio El Diablo
- Bulleit Sweet Manhattan
These selections reflect a growing interest in diverse flavor profiles, catering to a wide range of palates.
Future Plans
Currently available in the UK, Diageo plans to roll out the ‘What’s Your Cocktail’ platform globally in the coming years. The Smart Ads module, which helps users find cocktails that complement food recipes, is already accessible in both the UK and the US. This expansion is part of Diageo’s broader strategy to leverage AI technology across its product offerings, having previously utilized Flavourprint for its ‘What’s Your Whisky’ platform, which has attracted over a million users.
Conclusion
Diageo’s innovative approach to cocktail recommendations through AI not only simplifies the process of finding the perfect drink but also enhances the overall consumer experience. As the demand for personalized and interactive experiences continues to grow, platforms like ‘What’s Your Cocktail’ are set to revolutionize the way consumers engage with their favorite beverages. With plans for global expansion, Diageo is poised to lead the charge in the intersection of technology and mixology.
Sources
- Diageo uses AI to recommend cocktail recipes – The Spirits Business, The Spirits Business.