Shaking Things Up: AI-Driven Cocktail Recommendations by Diageo
Colorful cocktail glass with fresh fruits and herbs.

In a groundbreaking move, Diageo has launched an innovative digital platform called ‘What’s Your Cocktail’, utilizing AI technology to recommend personalized cocktail recipes. This platform aims to enhance the cocktail experience for consumers by matching them with drinks that suit their unique flavor profiles and occasions.

Key Takeaways

  • Diageo’s new platform, ‘What’s Your Cocktail’, uses AI to recommend cocktails based on individual preferences.
  • The platform features a quick interactive test that takes under 15 seconds to complete.
  • Users can receive cocktail recommendations that pair well with food, enhancing the overall dining experience.
  • The service is currently available in the UK, with plans for global expansion.

The Rise of AI in Mixology

The cocktail industry is experiencing a significant transformation with the integration of artificial intelligence. Diageo’s ‘What’s Your Cocktail’ platform leverages Flavourprint technology, which analyzes consumer preferences through a series of simple questions. This technology not only identifies individual taste profiles but also suggests cocktails that align with those preferences.

How It Works

  1. Interactive Test: Users answer a few questions about their flavor preferences, which takes less than 15 seconds.
  2. Personalized Recommendations: Based on the responses, the platform generates a list of cocktail recipes tailored to the user’s taste.
  3. Food Pairing Suggestions: The platform also offers recommendations for food pairings, enhancing the overall dining experience.
  4. Seamless Shopping Experience: Users can easily transition from recipe discovery to purchasing ingredients through Diageo’s online shop.

Trending Cocktails

Insights from the platform reveal that consumers are gravitating towards both savory and sweet flavors. Some of the trending cocktails include:

  • Don Julio El Diablo
  • Bulleit Sweet Manhattan

These selections reflect a growing interest in diverse flavor profiles among cocktail enthusiasts.

Future Plans

Currently, ‘What’s Your Cocktail’ is available in the UK, with the Smart Ads module accessible in both the UK and the US. Diageo plans to roll out these innovative platforms globally in the coming years, aiming to reach a wider audience and enhance the cocktail experience for consumers worldwide.

Conclusion

Diageo’s ‘What’s Your Cocktail’ platform represents a significant leap forward in the cocktail industry, merging technology with mixology. By providing personalized recommendations and enhancing the consumer experience, Diageo is setting a new standard for how cocktails are enjoyed. As the platform continues to evolve, it promises to inspire millions with creative cocktail ideas tailored to individual tastes and occasions.

Sources